Shoppers Have Spoken—This Is the Best Makeup on Amazon

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The beginning of a new year often has us all feeling like starting off fresh by taking on better habits, getting rid of old ones, and—most commonly—changing up our look. While others are hitting the squats and going into the salon for a pixie cut, why not start slow and steady with a cozy winter manicure in a color that feels new to you? It takes only a little courage to step outside your usual OPI Lincoln Park After Dark or Essie Bordeaux, which is all you need to kick 2022 off on a fanciful foot. From new wintry takes on classic dark nail colors to unique pops of color that’ll have you feeling the opposite of boring, these are the best nail colors to try this January and tick off all the way into spring.

Keep your makeup looking flawless despite dry skin with these amazing products

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You may feel like your dry skin is a blessing in the warmer months when others contend with slickness, shine and even breakouts from an overproduction of oil. But as soon as the weather gets colder and drier, you may be singing a different tune. Not only can a lack of natural moisture lead to tight, itchy or scaly skin, it can wreak havoc on how your makeup looks and wears throughout the day. If powdery, flaky makeup stresses you out, allow these moisturizing products to transform your getting-ready routine and leave your finished face looking flawless.

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For a pre-makeup serum: Glow Recipe Plum Plump Hyaluronic Acid Serum

Setting yourself up for a great makeup day means hydrating your skin well. If you have dehydrated skin, this serum from Glow Recipe can quench it. It contains hyaluronic acid and antioxidants from plums to hydrate and plump the skin as well as collagen and silk proteins to protect the skin barrier. The brand recommends patting one to two pumps into your face and neck prior to moisturizer and makeup for glowing skin.

Get the Glow Recipe Plum Plump Hyaluronic Acid Serum from Sephora for $60

For a hydrating primer: Bobbi Brown Vitamin Enriched Face Base Priming Moisturizer

A great makeup primer prepares your skin—whether that means moisturizing it or absorbing its oil—while holding makeup for a long-lasting look. The Bobbi Brown Face Base acts as a moisturizer with hyaluronic acid, squalane, shea butter and vitamins B, C and E. At the same time, the cream’s texture “grips” foundation and creates a smooth base for your complexion products. Blend the moisturizer into your skin and allow it to absorb before applying foundation.

Get the Bobbi Brown Vitamin Enriched Face Base Priming Moisturizer from QVC for $62

For a moisturizing foundation: Charlotte Tilbury Beautiful Skin Foundation

Even with a great base, your foundation may not be serving you if it clings to dry patches or uneven texture. The Charlotte Tilbury Beautiful Skin Foundation offers medium coverage in a lightweight, easy-to-blend formula. The foundation contains hyaluronic acid to hydrate, rose flower extract and oil to brighten the skin and proprietary ingredient Bix-Activ (a plant extract) to reduce shine and blur pores. As Reviewed’s beauty editor, I tested the foundation on my dry skin and can attest to the product’s claim of a flawless finish. The foundation comes in 30 neutral, cool and warm shades from very light to deep.

Get the Charlotte Tilbury Beautiful Skin Foundation from Sephora for $44

For a creamy concealer: Kosas Revealer Concealer

Both the under-eye area and blemishes can be tricky to obscure with makeup, as a concealer may appear dry or not properly cover dark circles or redness. The Kosas Revealer Concealer tackles both of those issues. Its creamy, medium-coverage formula contains caffeine and pink algae extract that claim to correct dark circles and puffiness, hyaluronic acid and peptides to plump the skin and arnica and panthenol to relieve redness. Whether it’s darkness under the eyes or an acne flare-up, this concealer promises to cover and correct without caking up. It comes in 28 shades ranging from very light to deep with a slew of undertones to match your skin tone.

Get the Kosas Revealer Concealer from Sephora for $28

For a velvety bronzer: Anastasia Beverly Hills Cream Bronzer

For as long as your skin is extra-dry, it’s a sign to put aside the powder bronzer in favor of a cream formula. The Anastasia Beverly Hills Cream Bronzer has the matte finish many powders offer but in a silky formula that won’t leave your skin feeling or looking dry. It comes in seven shades from tan to very deep with warm and neutral undertones to contour and bronze your complexion. Apply the bronzer in the hollows of your cheek, along the perimeter of your face and anywhere else the sun would naturally add color.

Get the Anastasia Beverly Hills Cream Bronzer from Sephora for $35

For a lightweight blush: E.L.F. Cosmetics Putty Blush

Switching to cream products allows you to avoid the cakey finish that some powder products produce. Along with bronzer, grab a cream for the flush on your cheeks, like the E.L.F. Cosmetics Putty Blush. With argan oil and vitamin E in its formula, the blush claims to melt into the skin and leave a semi-matte finish to the cheeks. It’s available in eight colors, from a bright coral to a baby pink to a warm red.

Get the E.L.F. Cosmetics Putty Blush from Ulta for $6

For a glowy highlighter: Charlotte Tilbury Hollywood Flawless Filter

Adding a gleam to the tops of your cheekbones makes your makeup appear livelier. The Charlotte Tilbury Hollywood Flawless Filter is a standout product because of its dual purpose as a liquid highlighter and sheer-coverage skin tint. For the first option, use the doe-foot applicator to add a dot to the high points of your face, like the cheekbones, and blend it into the skin using your fingers. On days when your complexion could use an extra pick-me-up, apply it all over the face and layer your foundation on top. The result will be a dewy-looking, healthy finish on the skin. It comes in 12 shades—unlike the small handful you’ll usually find in a highlighter—so you should find one that suits your tone.

Get the Charlotte Tilbury Hollywood Flawless Filter from Sephora for $44

For a silky loose powder: Rare Beauty Always an Optimist Soft Radiance Setting Powder

Committed to setting down your makeup with powder? You don’t have to kick the habit—just sparingly use one that won’t emphasize dryness. The one from Rare Beauty by Selena Gomez claims to smooth your makeup to eliminate creasing or smudging while leaving a “soft radiance” to the skin. Dip into the container with a powder makeup brush, tap off the excess formula and pat any areas you’re prone to shininess or creasing. Though sheer in coverage, the powder comes in five shades from light to deep, for a completely invisible match.

Get the Rare Beauty Always an Optimist Soft Radiance Setting Powder from Sephora for $22

For a dewy setting spray: Caudalie Beauty Elixir Face Mist

If you’ve ever looked in the mirror and realized that your makeup looks dry and too “settled” in, reach for a makeup setting and refreshing spray. After you finish applying your face products—or any time you want a boost—spritz the Caudalie Beauty Elixir Face Mist over your skin. The mist contains mint essential oil and rose extract to tone the skin, benzoin and myrrh (both derived from trees) to smooth makeup and orange water flower to hydrate.

Get the Caudalie Beauty Elixir Face Mist from Sephora for $49

For a tool to smooth it all: BeautyBlender Makeup Sponge

Though you may not consider your tools to be part of a moisturizing makeup routine, any of the items above can be helped along by applying (or blotting) them with a damp sponge. Made of non-latex foam, the BeautyBlender absorbs excess product and blends liquids and creams into the skin for a more even finish. You can even dip the sponge into powder-based products, dab onto the back of your hand to release excess formula and tap the makeup under your eyes or directly on spots that you want a shine-free finish. Every step on this list will be made easier with this egg-shaped tool.

Get the Original BeautyBlender Makeup Sponge for Sephora for $20

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These Beauty Products Will Be the Next Big Thing, According to TikTok

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If you’re looking to understand the next big beauty trend, TikTok may be the best indicator of what will be popping off the shelves.

Since the popular video-sharing application has come about, certain trends and products have experienced immense success. The hashtag #TikTokMadeMeBuyIt has been used when TikTok users try and test out some of the most viral products online, though it seems some brands can’t seem to keep up with demand.

Products such as Tom Ford’s Soleil Balm Frost Lip Balm have been out of stock while some are backordered or have a waitlist.

Almost always, a viral beauty product starts with a single video created by makeup artists or enthusiasts that accrues millions, at times tens of millions, of views.

Mikayla Nogueira is a social media star and one of the largest influencers for beauty on TikTok. With her 9.5 million followers and counting, her videos testing various trends and products happen to be one of the primary reasons why certain makeup and beauty products sell out overnight.

Here, WWD Beauty Inc takes a look at some of the emerging beauty products on TikTok. Scroll on for more.

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Milk Makeup Hydro Grip Primer

Milk Makeup Hydro Grip Primer Courtesy of Sephora

The Hydro Grip Primer has become a popular one as of late on TikTok. The invisible makeup primer has a 94 percent natural gel formula infused with hemp-derived cannabis seed and blue agave extract. It apparently can hold your makeup for up to 12 hours.

Nudestix Nudies Blush in Moodie Blu

Nudestix Nudies Blush in Moodie Blu Courtesy of Sephora

Beauty enthusiasts love a good blush trend, and that was the case for Nudestix’s Nudies Blush in Moodie Blu. The product is a deep eggplant purple matte blush that can be for your cheeks, eyes and lips. The phenomenon perhaps seems simple, but the idea of using the color purple in any makeup routine seems rather unorthodox, hence why people would be curious enough to test it out.

According to Nudestix, the label sells one Nudies every one and a half to two minutes globally through their retailers.

CTZN Cosmetics Nudiversal Lip Duo

CTZN Cosmetics Nudiversal Lip Duo in Dubai Courtesy of CTZN Cosmetics

Last year, the official CTZN Cosmetics website crashed after Nogueira posted a video reviewing the brand and its products, especially the Nudiversal Lip Duo in the shade Dubai, which is apparently the perfect shade of nude. Following the viral video, which was uploaded in October, sales reportedly increased by over 12,300 percent.

“My sisters and I can absolutely attest to the fact that TikTok is not a platform to overlook,” Aleena Khan, cofounder of CTZN Cosmetics, said “Beyond creative expression or providing entertainment, we learned firsthand that the platform has the power and ability to create virality while generating conversations.”

Chanel Compact Mirror

Chanel Compact Mirror Courtesy of Chanel

There was a certain point in which TikTok users purchased the “cheapest thing” from designer beauty brands following the #CheapestThing trend on the app. This entails purchasing one of the cheaper items, in this case it’s beauty, and filming its unpackaging.

Last fall, the Chanel compact mirror, which retails for $42, became popular on TikTok. Though it was a simple compact mirror, users loved filming the process of unpacking and unveiling the luxurious item. Though it may be on the less expensive side, the packaging on the items is still nothing short of fabulous.

Anastasia Beverly Hills Brow Freeze Styling Wax

Anastasia Beverly Hills Brow Freeze Styling Wax Courtesy of Sephora

Anastasia Beverly Hills — known for its eyebrow products and service — was one of the earliest adopters when it came to Instagram, so it should be no surprise that its products are all over TikTok, especially the Brow Freeze Styling Wax, which is celebrating its one-year anniversary this month.

“Prior to Brow Freeze, people were using gel products that would provide hold for 30 minutes, or using soap products that created the feathered soap brow look,” Claudia Soare, president of Anastasia Beverly Hills, said. “Brow Freeze came out and understood the assignment. People want the feathered look to last past a tutorial or taking some beautiful photos. The excitement toward this product was really centered around the fact that it delivered on the feathered effect and it stayed that way all day long without interfering with other make up by making it greasy or oily.”

KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm

KVD Beauty’s Good Apple Skin-Perfecting Foundation Balm Courtesy of Sephora

Thanks to TikTok, this foundation balm has emerged as KVD Beauty’s best-selling foundation. According to the brand, views on its Good Apple Skin-Perfecting Foundation Balm has amassed nearly 400 million.

The product is known for its high coverage ability after only applying one coat. Its virality started with a post from Carla Del Rey who first reviewed it in March 2021. Of course, Nogueira then stitched that video to try it out herself.

The product is not only known for its full coverage, but it also features apple extract, which nourishes the skin and sodium hyaluronate, which helps hydrate the skin.

Tower 28 Sunny Days SPF 30 Sunscreen Foundation

Tower 28 Sunny Days SPF 30 Sunscreen Foundation Courtesy of Sephora

The look of “glass skin” was made prominent by labels like Glossier in the last few years. Though Tower 28 was already a brand with popular products, its SunnyDays SPF 30 Tinted Sunscreen Foundation recently experienced success and virality due to Kilee Kearns video testing out the product with concealer from Kosas, another favorite on TikTok.

“Our SunnyDays SPF 30 Tinted Sunscreen Foundation has been our most talked about, most anticipated launch and the fastest to sell out, too,” Amy Liu, founder of Tower 28, said. “Word travels fast on social media and the popularity on TikTok was totally organic. Users shared their honest first impressions, plus before and afters.”

K18 Leave-in Molecular Repair Hair Mask

K18 Leave-in Molecular Repair Hair Mask Courtesy of Sephora

Hair repair masks have been all the hype in the last few years, so it comes as no surprise that K18 would have a successful bout on the app. Following the immense popularity of Olaplex products, users were quick to jump on the bandwagon for K18 for its Leave-in Molecular Repair Hair Mask, which apparently demonstrates significant results after only a few uses.

Within six months of being on TikTok, K18’s views increased from 500,000 to over 7 billion. “There is a desire for hair content on this platform and we are here to fuel it,” Michelle Miller, SVP Marketing at K18, told WWD.

“We’ve seen firsthand that TikTok goes beyond the traditional marketing funnel, and the frenzy that #tiktokmademebuyit can create,” Miller said. “It’s fun to learn from the platform and see what trends there are because, ultimately if TikTok says it’s great, it is.”

The brand’s #K18HairFlip campaign has already reached over 8.5 billion views on TikTok and 1.6 million videos used the hashtag within the first three days alone.

Maison Francis Kurkdjian Baccarat Rouge 540

Maison Francis Kurkdjian Baccarat Rouge 540 Courtesy of Maison Francis Kurkdjian

To commemorate Baccarat’s 250th birthday, Maison Francis Kurkdjian and the crystal manufacturer collaborated to create the now very popular Baccarat Rouge 540 fragrance. The perfume has emerged as one of the trendiest on TikTok, with its distinct smell and luxurious packaging.

However, the product has a steep price tag of $325, which begs the question: Is it worth it? According to most TikTok users, yes.

Tom Ford Soleil Balm Frost Lip Balm

Tom Ford Soleil Balm Frost Lip Balm Courtesy of Sephora

Tom Ford’s Soleil Balm Frost Lip Balm had no problem catching fire on the platform. With its glittery rose gold appearance, the lip balm is the label’s most sought-after product to date, with users commenting on its “pretty” aesthetic, similar to that of a magic wand.

The product is sold out in almost every retailer, Sephora and the Tom Ford website.

Danessa Myricks Infinite Chrome Flakes

Danessa Myricks Infinite Chrome Flakes in Starburst Courtesy of Danessa Myricks

Avid makeup users who love a glam look will immediately know of Danessa Myricks. Its Infinite Chrome Flakes is the perfect way to elevate or dramatize your makeup look. The product is a multichrome flake topper that comes in shades such as strobe light, starburst and moonlight, among others.

When Nogueira uploaded her review of the Infinite Chrome Flakes in October, applying the product on top of her black eyeshadow, Danessa Myricks sold 217 percent over their initial two sell-outs.

5 steps to recreate Janhvi Kapoor’s rosy eyes and glossy lips

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If eyeshadow has always seemed intimidating to you, perhaps you need to approach it differently. While it’s nice to create gradient eyes or sooty smoky ones, sometimes eyeshadow doesn’t need to be so complicated. Take inspiration from Janhvi Kapoor’s recent beauty look. Her simple rose gold lids are quick to recreate, don’t require a highly skilled hand to execute and still look stunning paired with defined brows and glossy pink lips. The trick is to find a well-formulated eyeshadow (that’s pigmented and easy to blend) and the perfect brush to apply it with. Once you have those taken care of, eyeshadow will cease to be intimidating.

Ready to try the full look on yourself? Here’s a step-by-step.

Get the look: Janhvi Kapoor’s shimmery rose gold eyes and glossy lips

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Begin by prepping the skin with a hydrating primer like the Smashbox Photo Finish Primerizer, massaging it into the skin with the tips of your fingers. Next, apply a foundation like the Too Faced Born This Way Foundation that offers a flawless finish. Buff it into the skin with a foundation brush. Use concealer under the eyes and to cover any spots or blemishes. Set the makeup with a light dusting of a translucent powder like the Kryolan Translucent Powder. Prime the eyelids with an eye base like the Benefit Cosmetics Stay Don’t Stray Eyeshadow Primer to keep the eyeshadow from creasing and make it last long. Then, load up one side of a medium eye brush like the M.A.C Blending Brush in 217 with a rose gold eyeshadow like the NARS Single eyeshadow in Virgin Gorda. Gently buff it across the eyelids and into the crease of the eye. Use the clean flip side of the brush to diffuse the colour into the eye socket. Curl the lashes with an eyelash curler and apply two coats of a volumising mascara like the L’Oréal Paris Volume Million Lashes Mascara on both top and bottom lashes. Use a clean spoolie to comb through any clumps and separate the lashes. For defined brows like Kapoor’s, use a powder like the Anastasia Beverly Hills Brow Powder Duo in a shade that suits you. Choose the lighter shade in the inner third of the brow and the darker shade for the rest. Set the brows in place with a clear brow gel. To sculpt the cheekbones, use a contouring palette like the Charlotte Tilbury Filmstar Bronze & Glow. Sweep the contour powder along the hollows of the cheekbones, blending it into the hairline. You could also use it to shade the sides of the nose. Then, apply the highlighting powder on the high points of the face like the cheekbones, the bridge of the nose and the cupid’s bow. Pop a peachy powder blush on the apples of the cheeks. Complete the look with a layer of gloss on the lips — choose one in a pink shade like the Nykaa Gloss it Up! High Shine Lip Gloss in 01 Honey Boo.

The 4 Best Eyeshadow Primers For Oily Lids

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To keep your eye makeup looking fresh all day (or night) long, it’s always smart to prep your lids with an eyeshadow primer. When you have oily lids, however, you need to be a bit more discerning about the type of primer you use. Generally, the best eyeshadow primers for oily lids are waterproof or water-resistant, offer mattifying benefits (often thanks to oil-controlling silicone ingredients like dimethicone) and/or have lightweight, gel-like consistencies. That’s because even though all primers are helpful for giving your makeup something to grip onto, these particular formulations tend to be superior if you typically find that your eyeshadow has creased or disappeared only a few hours after applying it.

Apply your eyeshadow primer on dry, freshly washed skin, or if you’re time-crunched (or don’t want to get your whole face wet), you can prep your lids by gently wiping them with a cotton round soaked in micellar water. Just like when you’re using any other product around the delicate eye area, don’t aggressively pull or tug at your lids to aggressively rub the product in. Instead, use just a small amount of product and pat it carefully to blend. If you apply too much eyeshadow primer, it will mess with the integrity of your eyeshadow, so use just a tiny dab to coat your whole lid.

Below, you’ll find five eyeshadow primers that are great for oily lids, from tinted and non-tinted options to waterproof formulas and beyond. Keep scrolling to shop them all on Amazon.

Best Tinted Waterproof Eyeshadow Primer For Oily Lids

Laura Geller’s eyeshadow primer is available in two shades (fair/light and medium/deep), and kind of like a primer/concealer hybrid, it coats your lids in a wash of neutral color that creates an even base for your eyeshadow to glide over. The waterproof formula, which comprises good-for-skin ingredients like silicone, aloe, coconut oil, and tea tree, is incredibly long-lasting and waterproof. It can also be used under your eyes or on its own to make your eyelids look smoother and more even (a great hack for “no-makeup makeup” days).

Available shades: 2

Best Tinted Drugstore Eyeshadow Primer For Oily Lids

NYX’s Ultimate Shadow & Liner Primer comes in four shades ranging from light to deep. Though the hydrating, vitamin E-infused formula is creamy, it’s not at all heavy and won’t add greasiness to already oily skin. You can also wear this alone to give your lids a subtle, natural-looking finish, and it pairs well with the brand’s beloved pore-filling blurring primer for the rest of your skin.

One Amazon reviewer wrote about the product, “I have really, really oily eyelids. This stuff makes my eyeshadow stick like glue, with no noticeable creases or wear even after 12 hours. Easily comes off with regular eye makeup remover. Has worked with all brands of eyeshadow, powder or cream.”

Available shades: 4

Best Brightening Eyeshadow Primer For Oily Lids

This lightweight, transparent, best-selling primer contains silicones and oil-controlling powders like talc and clay to keep eyelids less oily and eyeshadow from sliding off. It also contains pearl powder to subtly brighten your lids, making it another excellent choice for wearing both with or without other makeup. Not only is this an amazing primer for oily, crease-prone lids, but it’s also one of the most popular eyeshadows on Amazon, with over 20,000 five-star reviews and counting (over 700 of which mention oily lids).

Best Water-Resistant Eyeshadow Primer For Oily Lids

Brow pro Anastasia Soare created this oil-free, travel-size eye primer for her eponymous beauty line, Anastasia Beverly Hills. This is a silicone-based formula that’s made with lightweight hydrating ingredients like glycerin, panthenol, vitamin E, and allantoin to keep your lids nourished and smooth, but not greasy. It’s another water-resistant primer that offers a light-colored base for your lids to make your eye makeup pop, and its tiny size makes it convenient for storing in a small toiletry bag.

“I love this product,” commented one Amazon reviewer, continuing, “I have oily skin and my make up always melts off my face. Especially eyeshadow it melts into the creases of my eyes it’s horrible. My make up looks good for about an hour. Well this eye primer makes my eyeshadow look amazing and lasts all day. I would recommend it.”