How Gisele Bündchen Inspired Blumarine Pre-Fall 2022
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For Blumarine, there’s no time like the past. Practically synonymous with all things Y2K, the Italian fashion house’s latest collection continues to be inspired by the It-girls and fashion babes that dominated pap photos at the time.
After paying homage to names like Britney Spears, Paris Hilton and Butterfly-era Mariah Carey in past seasons, Blumarine turned to one of the most iconic supermodels of the 2000s for Pre-Fall 2022 — Gisele Bündchen.
“Gisele was stratospheric, gorgeousness incarnate, she still is,” Brognano told Vogue of the Brazilian bombshell, who was a familiar face on the brand’s runways from 1999 to 2001. “That sexiness brasileira. Who’s the woman who doesn’t want to be her, yesterday, today, or tomorrow?”
Photo via Getty
Photo via Getty
Absent are the signs of girls-just-wanna-have-fun adolescence for this pre-fall lineup. Instead, the brand’s ever-present Y2K vocabulary is elevated through a sexy feminine aesthetic, drawing on a more refined vision of the early aughts, reworking Brognano’s visual codes in signature Blumarine baby pink and complemented by a deep red and grunge-y black palette. She’s a little more grown up now.
“She doesn’t sit in her bedroom combing her hair in front of the mirror listening to Shakira or Beyoncé,” Brognano told Vogue. “Now she wants to get out of the house, basta.”
The iconic Blumarine butterfly is swapped in favor of a lynx-printed motif this season, and instead of ultra-cropped camis and micro-mini slip dresses, Blumarine channels the rich-bitch, Gisele Bündchenness of the 2000s, where dresses swing below the knee, skirts hit above the thigh, layering is a principle, and thick floral chokers tie everything together.
gisele at blumarine s/s 2000 pic.twitter.com/1p3rmotTi0 — charlie | #freepalestine🇵🇸 (@VERS4CEV1RGO) July 20, 2021
Because it wouldn’t really be the 2000s without a tiny handbag just large enough to fit an even tinier dog, eco-fur bags with a new, modernized logo clasp ensure the craze for Y2K accessories won’t be fading out any time soon.
Indeed, in Brognano’s world, everything is still super low-waisted, and cargo pants and ribbed sweaters are just as hot now as when Bundchen wore them everywhere. Statement fur collars and shearling coats build on Blumarine’s nostalgic noughties universe, while sensual knits — both cropped and elongated — and flirtatious day-to-night dresses are evidential of the newly rendered, newly awakened, newly captivating, confident Blumarine girl.
See more looks from Blumarine Pre-Fall 2022 in the gallery, below.
Are Tom Brady and His Ex-Bridget Moynahan on Good Terms Today?
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Even if you’re not an NFL fan, you know who Tom Brady is and chances are you also know he’s married to Gisele Bündchen. You may also know that before he and the supermodel got hitched, Brady dated Blue Bloods star Bridget Moynahan from 2004 to 2006. Following their split, a media firestorm was created when it was reported that Moynahan learned she was pregnant with the quarterback’s child after Brady had moved on with Bündchen.
Here’s more on the drama that went down then and what their relationship is like today.
Bridget Moynahan and Tom Brady at the Met Gala together in 2006 | Peter Kramer/Getty Images
Brady and Moynahan’s post-breakup drama
The lives of three people changed when Moynahan found out post-split that she was expecting Brady’s child.
“Going through that traumatic time of being heartbroken and then being pregnant turned my whole life upside down and inside out and just knocked the wind out of me,” Moynahan recalled in an interview with Harper’s Bazaar. “But I got so much out of that. It’s golden and it’s tough and it was f***** up.”
For Bündchen, she remembered being shocked when she heard that her new beau’s ex was having his baby.
“In the beginning, you’re living this romantic fantasy; you’re thinking, this can’t be true, it’s so good,” the Brazilian model told Vanity Fair. “And then, whoops — wake-up call! We were dating two and a half months when he found out, and it was a very challenging situation. Obviously, in the beginning, it’s not the ideal thing.”
During an interview on The Howard Stern Show in 2020, Brady reflected on that time as well.
Bridget Moynahan and Tom Brady sitting down at an ESPY’S afterparty | Kevin Mazur/WireImage
“It was an interesting time because we found out … my ex-girlfriend was pregnant with my oldest son. We were forced into this very important thing in our lives at a new part of our relationship,” the signal-caller said. “In a lot of ways, I found out a lot about Gisele through this experience, and she found out a lot about me dealing with a situation that was not a very easy one … It was hard for my wife and for my son’s mom because she didn’t envision that either.”
Raising their child together
Moynahan gave birth to a son, John “Jack” Edward Thomas, in 2007. Brady was not in the room with the Sex and the City actor for the delivery but was at the hospital to meet Jack later that day.
While things were tense in the beginning, Moynahan and Brady made co-parenting their son a top priority.
“Tom and I made a decision to raise a child together and we both found partners that not only supported us in raising that child but also loved our child as if he was their own,” Moynahan wrote in her book Our Shoes, Our Selves. “I don’t think you can ask for more than that. My son is surrounded by love.”
Bridget Moynahan arriving to the premiere of ‘And Just Like That’ | James Devaney/GC Images
Brady echoed that saying: “We all made the best of the situation and fortunately, he’s the most amazing son … Jack, is like, my heart explodes when I think of him. He’s the greatest kid I could ever ask for.”
Supporting one another
Not only did the athlete and TV star make co-parenting work, but they have publicly supported and praised each other over the years.
In April 2021, Brady posted a birthday tribute to Jack’s mom on social media, and the following month he gave her a Mother’s Day shoutout on his Instagram Stories. Moynahan has posted about Brady as well by sending congratulatory messages after some of his biggest wins including when the Tampa Bay Buccaneers defeated the Kansas City Chiefs in Super Bowl LV.
RELATED: Who Is Tom Brady’s Ex Bridget Moynahan Married to and Do They Have Any Children?
Tom Brady: ‘It’s not always what I want. It’s what we want as a family.’ What next for quarterback?
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Tom Brady: ‘It’s not always what I want. It’s what we want as a family.’ What next for quarterback?
Crypto, TikTok and the metaverse: Super Bowl LVI’s biggest trends
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While football fans make their predictions for which NFL teams will face off in Super Bowl LVI, adland is buzzing about which commercials will win the night.
The stakes have never been higher for marketers, who shelled out up to $6.5 million for 30 seconds of airtime on NBC during the game. That’s a 9.1% price hike from the $5.5 million CBS asked for in 2021.
2022 is shaping up to be another year of uncertainty as the Omnicron variant, which forced the NFL to postpone games due to rising positive COVID-19 cases, looms over the competition.
But some things never change — like star-studded commercials. Brands have already teased some of the famous faces they snagged for their Big Game ads.
Sam’s Club, for instance, a first-time player at the Super Bowl, tapped actor and comedian Kevin Hart for its Big Game spot. Lay’s, which is returning to the Super Bowl for the first time in 17 years, nabbed Seth Rogen for a Lay’s potato chips ad. And rapper Megan Thee Stallion and singer Charlie Puth will star in the first Super Bowl spot for Frito-Lay’s Flamin’ Hot brand.
What else can we expect from the biggest day in advertising? Campaign US rounded up some key predictions.
COVID fatigue
As we approach the two-year mark of the pandemic (wait, what?), the constant COVID-19 reminders from brands are tiring people out.
“Audiences don’t really want to see any more messaging of ‘We’re all in together,’” Josh Paialii, group creative director at The Many, said. “I think we’re well past that now.”
Instead, brands should celebrate entertainment and bring humor back to the game. “My hope is that some of the storytelling owns the opportunity to bring that moment of comedy and humor to so many people who could use it right now,” Paialii said.
On that front, creatives expect to see more lighthearted spots designed to create buzzworthy moments – hence the celebrity teasers brands are already releasing.
“People want to be entertained, to laugh and to be able to connect and share a water cooler moment,” said Scott Floyd, EVP of collaboration at Acceleration Community of Companies.
The Reddit revolution
Last year, Reddit’s Super Bowl spot created one of the biggest “water cooler” moments of the night. The cheeky five-second ad opened as a car commercial but quickly flashed to Reddit’s orange and white logo, followed by a message about the power of its community, seizing on the GameStop meme stock frenzy.
The clever, attention-grabbing marketing tactic became a trending topic on social media and redefined the creative limits of a Super Bowl ad. Brands might be hungry to recreate a similar moment in 2022, said Hunter Hindman, founder, CEO and CCO of Argonaut.
“Ultimately, the brand that wins the day is probably going to be someone that sidesteps the rules and finds that ability to hijack the attention of viewers out there,” he said. “I think someone’s going to do something clever like [Reddit].”
Crypto and the metaverse’s debut
In 2021, crypto companies took the world by storm, and the push will continue into this year’s Super Bowl.
Fintech companies count stars like Matt Damon (Crypto.com) and Tom Brady and Gisele Bündchen (FTX) among their spokespeople. The Super Bowl is the perfect time to tout those big names in ads, said Floyd.
Advertisers are also likely to extend their Super Bowl activations to the metaverse, which has become marketing’s most intriguing new trend. Miller Lite, for instance, will air a Super Bowl ad exclusively on metaverse platform Decetraland, where it has constructed a virtual bar.
“Whether we like it or not (and whether brands even understand it or not), this will be the year of NFTs and the metaverse,” said Harris Wilkinson, CCO of the Marketing Arm. “I expect a few celebrity avatars, plenty of virtual promotions where we can interact with brands during and after the game, and ‘limited edition’ digital art releases that will either be worth billions one day, or become the next Beanie Baby.”
Moving the story to a second-screen
Gone are the days when Super Bowl ads simply aired on television. Now, brands know TV is where the conversation is just getting started.
This year, Paialii predicts that brands will lean into the TikTok phenomenon (which has proven successful for the NFL itself) by creating a TikTok song or dance challenge. Already State Farm is taking that approach, forgoing a spot during the game in favor of a TikTok challenge that gives its followers the chance to star in the insurance brand’s next commercial.
“[TikTok has] a much different audience than who’s watching the broadcast during the Super Bowl,” Paialii added. “But a brand should be able to make those two connections in a robust way. ”
Tom Brady’s New Fashion Label Is a Shameless Burst of Logomania
The era of celebrities turning themselves into entrepreneurs is becoming an enduring one. Beyoncé has her fashion brand Ivy Park, Mariah Carey has her Irish cream liquor Black Irish, and now NFL star Tom Brady has thrown his hat into the ring with his new sportswear line aptly titled BRADY. And he appears as determined to succeed as a fashion entrepreneur as he is on the field.
Brady began by enlisting 10 NCAA and newly drafted pro-athletes for the campaign for the collection including Freshman of the Year Shedeur Sanders, son of famed football player Deion Sanders, and Cade McNamara of Tom Brady’s alma mater, University of Michigan, and the first quarterback to beat Ohio State in a decade. Of course, bringing in top talent for his brand launch was to be expected, but he did not stop there.
Brady went as far as to create his own Pantone color, Brady Blue. This bold blue tone was described by the brand as embodying “the brand’s founding principles to be the best you can be while inspiring fearlessness, resilience, and confidence towards achieving peak performance. Exuding strength and confidence, Brady Blue is an impressive blue shade with an intensity emblematic of Tom Brady’s self-determination and commitment to precision.”
Brady was co-founded with entrepreneur Jens Grede and is co-designed by Dao-Yi Chow, who is best known as one half of the duo behind Public School, a brand that was once one of the hottest tickets at New York Fashion Week and has been carried by retailers including Bloomingdale’s and Ssense.com.
While it might be easy to accuse Tom Brady of just slapping his name on a fashion line for profit, he is also clearly doing whatever he can to ensure the line’s success. (No one would invest time and effort into having the Pantone Color Institute create a shade of blue exclusive to you if they weren’t trying to score a touchdown in the fashion industry.)
With 142,000 followers on the brand’s Instagram account, the customer base is already there. In an interview with Good Morning America, he also said, “I loved doing it. I mean, I’ve always kind of loved fashion and apparel, and I wanted to be hands-on as possible.”
As for the reasoning behind Brady wanting to launch a fashion line, he hinted to NBC Sports about retiring from the NFL. “I’ve always said 45 was the age that I wanted to reach and that was my goal,” Brady said.
When he left the New England Patriots, whom he played for from 2001 to 2019, he signed a two-year contract with his current team, the Tampa Bay Buccaneers. This August, Brady turns 45 and there is high speculation he’ll be retire once his contract with the Buccaneers is up.
“ Now for the perennial multi-million-dollar question that haunts every celebrity fashion label: how badly do Tom Brady’s fans actually want his clothes? ”
And so, with a potential life off the field on the horizon, he’s turning to other projects. He’s no stranger to the fashion industry either, having married supermodel Gisele Bündchen in 2009, and co-chairing the Met Gala with her in 2017. He’s also made the cover of GQ.
Now for the perennial multi-million-dollar question that haunts every celebrity fashion label: How badly do Tom Brady’s fans actually want his clothes?
Waltham, Massachusetts-based fashion designer David Josef told WCVB the collection features pieces fit for both working out and everyday life. “He has broken it down into Live, Train, BRADY,” Josef said to WCVB. “‘Live’ is when you’re going to the supermarket and you want to wear those kind of clothes—it’s less tank tops and more shirts and easy pants, but not quite gym wear. ‘Train’ is when you’re doing yoga or in training at the gym. There’s something for everybody.”
A quick trip over to bradybrand.com already shows that the brand’s cool touch short-sleeve T-shirt is already selling out in certain colors and sizes. The T-shirt in a color described as storm, which is a shade of blue, is completely sold out and there is a waitlist to be announced about restocking.
It truly is just a classic blue T-shirt at that too. The unique details include a “BRADY” logo between the neckline and sleeve and a “T” symbol for Tom on the sleeves. At $75 it’s not quite luxury, but expectedly above what you would be expecting your average American to be paying for a T-shirt given inflation and the rising cost of living. Still, Brady has proven his customer base is there and they are already as loyal to his fashion line as they are to football Sundays.
The general appearance of these clothes could be described as ready for the football field, track course, or tennis court. While the “BRADY” branding might stick out as obviously as the Lacoste alligator, on other items, like sweaters, it’s not present. The line does include a full collection of hoodies with “BRADY” splattered across the chest, and it likely won’t be long before the paparazzi photograph Brady himself in one of these. This is a collection perfect for people who want to tell you they are wearing Tom Brady’s new clothing line.
A quick Twitter search for “Brady Brand” offers a myriad of opinions ranging from people happy to order to “support their favorite person” to people complaining that the prices are too steep. At the end of the day, he couldn’t please everybody, but he’s already got people talking and buying. In a quest to bring logomania into 2022, Tom Brady appears to be succeeding.